Process | Graphic Intel

THEPROCESS

Our Creativity, Your Success.

To help us get on the same visual-page of our clients we start by asking our clients to answer questions about their business, the products or services they offer, as well as their typical (or desired) target audience. We also ask clients to send us examples of designs that demonstrate the "look & feel" of their design vision.

The following example is the process we took Attorney Michael Rozum through after being tasked with designing his law firms brand identity. The project included a logo design & complete website design. It also included print designs for their business cards, letterhead, & brochures - graphic designs for social media icons, covers, pages, & tabs. In the inspiration images that Michael sent us, we were able to see the exact colors, fonts, & images that appealed to him.

From this information we were able to begin our research & draft development phase. Often during this time we will have additional questions for the client. Knowing this, Michael made himself available to answer our questions & promptly replied to our text messages. (Of course we text! We also What'sApp, email, & are available on our toll-free line.) Armed with additional information, we were able to start our creative engines. Over the next day we went back through our notes, reviewed the inspiration that Michael provided, & did some additional research by visiting some of our favorite inspiration sites. This part is as fun as it is taxing. Satisfied we were on the same visual-page as Michael, we created the abstract mood board below & sent it to our client for his review.

After reviewing the initial concept, Michael texted to let us know that the mood board was "spot-on". Yeah! Nothing makes us happier than hearing we were on the same visual-page as our clients. This is not to say we always get it right the first time around, nevertheless, this concept & feedback phase is important to the process. It's where we see & hear what our clients like - and often even more importantly, what they hate.

The end results can be seen below. We are happy to report, the client loved his new brand identity.